Ginni Rometty’s position at the helm of IBM Corporation – one of the largest and oldest technology company in the world – hasn’t been too comfortable. The company’s mediocre market performance has rattled many of its investors lately. While several of its contenders including Apple, Google and Microsoft continue to gain a higher foothold, IBM’s persistent failure to create any major distinctive service value is foiling its market ambitions.
But, being a mega multinational tech giant, the company is quite capable of overcoming such provisional hardships. The company’s increasing exploration into artificial intelligence (AI) space is likely to reap benefits in the long run. Incidentally, IBM’s Watson an indigenously developed supercomputer is in the forefront of all its efforts in the area. Apparently, the Armonk-based company has been betting high on the particular supercomputer technology and believes it will have a significant role in enhancing digital systems that deal with customer service management, BFSI operations and cyber security in the near future. The AI based supercomputer is capable of analysing vast amounts of data and recognise patterns, which defines its immense potentials of industrial applicability. In the forthcoming years, industries such as healthcare, telecommunication and BFSI is expected to have a higher application of AI, which explains IBM’s deep interest in the technology segment.
‘Watson AI can be the next big innovation in medical technology’ – undoubtedly, IBM is resolute on upholding Watson’s exponential capabilities. In an attempt to expand its applicability in the healthcare vertical, the company has reportedly made nearly $4 billion worth of acquisitions in recent past. For example, IBM and Salesforce.com, Inc. CRM have recently announced a collaboration to further expand their AI portfolio. San Francisco-based Salesforce specialises in customer relationship management services. The company recently introduced a unique AI technology ‘Einstein AI’ designed to cater its clients from marketing, sales, commerce and few other service domains. Officials from both the organisations believe that Watson and Einstein can work collaboratively to support customer service operations.
IBM’s AI technology primarily concentrates on supporting data analytics and cloud computing services across various businesses. Several of the features present in Watson IA are designed in a way, which can be easily integrated within varied business models existing around the globe. IBM has been partnering with firms across various industrial domains, which clearly indicates that the company aims to develop an AI technology capable of handling a range of client requirements. For instance, IBM’s strategic partnership with Under Armour to assist users with exclusive health and fitness information backed by deep AI learning or the collaboration with General Motors Company to improve vehicle navigation system outlines the technological depth it is trying to reach. Several other high-profile partnerships that IBM has been involved recently exemplifies its aspirations to regain momentum in the market.